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| Juice-Solve 'Em |
With his first two records, Juice had Toronto’s streets moving.
“Mopstick” and “Run It Up” were blaring in the clubs, house parties, car stereos and Fortnite videos.
Today, with his third release "Solve 'Em", Juice steps back and invites listeners into his mind to understand his daily struggles.
Juice With his first two records, Juice had Toronto’s streets moving.
“Mopstick” and “Run It Up” were blaring in the clubs, house parties, car stereos and Fortnite videos.
Today, with his third release "Solve 'Em", Juice steps back and invites listeners into his mind to understand his daily struggles:
Solve 'Em
“I’m in the darkness and it’s hard for me to see the light.”
As a teen on stage, Juice was a monster, racking up accolades and supporters across Toronto’s poetry scene. Known for aggressive performances and clever wordplay, he couldn't stop winning slams across the city. But off the stage, he was crumbling. He loved the art, but it wasn’t feeding him.
“My life went downhill like a slalom so I skied the white.”
Juice had no idea what his life should look like. He was lost, living without a purpose.
With no plan, he considered the few options kids growing up in government housing feel they have:
Get to the league, serve the streets, or, maybe, try his hand at music.
“This is my only option, I really need the mic.”
Solve 'Em details Juice’s journey trying to turn his talent into a viable living for himself and his family. The video, shot by Brandon Jordan of 88Everything, gives us a peek inside his world, as we witness intimate and vulnerable moments in his home, the streets, and the studio. On this path, there’s not much separating success and failure, but Juice is determined. He has to make something out of this music. He has no other option.